Zone Fitness PVZ | Designer's Mint

ZONE FITNESS

INTERIOR DESIGN | COMMERCIAL

Building on the concept created for the first location, this third project brings to life a design system capable of ensuring consistency, brand recognition, and flexibility across different contexts. Zone Fitness PVZ once again represents the consolidation of an interior identity developed to keep pace with the brand’s growth.

A Living Identity.

LOCATION

Póvoa de Varzim, PT.

CATEGORY

Commercial.

YEAR

2026.

PHOTOGRAPHY

Zone Fitness.

Rather than simply replicating a solution, we reinterpreted the principles that define the Zone universe, adapting them to the specific characteristics of this new space. The selection of materials, the formal language, the lighting, and the functional layout all follow a common strategy, ensuring a cohesive experience without compromising the project’s uniqueness.

While retaining the conceptual influence of Wassily Kandinsky’s work, this project explores an industrial-inspired aesthetic, in which materiality, structure, and finishes take center stage. The combination of raw elements and a carefully crafted composition results in a contemporary atmosphere, balancing the space’s functional character with a strong and distinctive visual identity.

As with the original project, a conscious approach to sustainability was maintained, reflected in the selection of highly durable materials, low-impact solutions, and a careful choice of finishes.

PROJECT DETAILS

Exposed concrete serves as a defining element, highlighting the authenticity of the materials and reinforcing the industrial aesthetic that characterizes the space.

Already a recognizable feature of the Zone aesthetic, the water refill station combines functionality and formal expression, establishing itself as a signature piece that runs through the brand’s various projects.

More than just providing light, the light boxes define pathways and guide the user experience, making spatial orientation an integral part of the design concept.

INDEX

ZONE FITNESS PVZ